The 'media' is an important factor in democracy, but, it must be kept objective.

Democracy is about People, lots of people. The essence of a democratic government are the People, or, the 'Many' at the Bottom. The Top, or the 'One', called the 'Government', is an abstract formulation about a governing 'center of gravity' of the masses. Of course, we have already emphasized that the Individual at the Bottom, is the essence of governing. Hence, the 'bottom line' for a Democracy is always the freedom of speech of the individuals at the Bottom. Of course, no one individual can say that s/he knows the 'Other' so well, that s/he understands and knows about all the opinions 'held' by the 'Other'. There's too Many of them. Here enters the media! The media reports whatever it decides is 'newsworthy'. That word is an invented word that is practically meaningless. Of course, there are 'important' events, taking place, and also 'less important' events. What to write about becomes the big issue for media institutions. There is no limit to what could be called 'newsworthy'. But, unfortunately, there are also other motives for reporting or writing, and the dominant issue is always, will it attract attention or 'will it sell'? 'Economic values' have infiltrated the social milieu and the dominant concern is, 'is it marketable'? If 'something' attracts attention, the media will not turn it loose. Instead, it will help 'publicize' it, and, in many ways, help it escalate. The media is never held to a criteria of 'write about democracy' only; and rightfully so. Freedom of the Press is pretty much a freedom to write about whatever you please. But, the media also has a responsibility to write, or report events, as truthfully as possible, and furthermore, not to take sides, or 'fan the fires' of 'racial discrimination', 'class warfare', or other, 'social inequalities' that 'may' or 'may-not' exist. A certain objectivity is required in 'reporting'. 'Reporting' is essential to help circulate the many opinions, that may exist in the social, as well as to, notify the Public of what takes place within the 'halls of Government'; and also to keep abreast of what is occurring on the International scene. Of course, the 'media' can be abused. A big factor in elections is all the negative reporting and publicity by candidates against their opponents. The media, as institution, merely reports these individual conflicts between candidates. It has been said, that political candidates no longer study 'statesmanship', instead they study, and apply, the laws and rules of 'advertising'. The issue is always 'how can I sell myself'? How sad. The rules of the economy and the rules of a democracy are different and they must be kept separate, lest we become a Plutocracy, or, maybe something 'worse', a "huge economic institution with, 'dog eat dog', values".